Logos
The documentary, Fed Up, uses clear examples and evidence to get their argument across to their viewers. By reading about Logos on this page, one will be able to clearly come away with the main claim of the argument, the reasons behind it, the grounds to support it, the warrant for why the argument is important, the backing of the warrant, and the qualifiers. In doing this, one will be able to grasp all of the key concepts on the first point of the Rhetorical Triangle
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Claim: The food industry is corrupt and is causing the obesity epidemic.
Reasons: The main goal of the food industry is to create wealth. In order create wealth they create false assumptions about food.
Grounds: There are many pieces of evidence that support the notion that the food industry is trying to create wealth rather than a healthy society. Yes, money is important to keep a business running, but shouldn't ethics be involved? Here are some grounds listed below.
Backing: Throughout the documentary, there are several examples of people placing health as a top priority, providing backing to the warrant. These examples can be seen most clearly in the lives of the children portrayed in the documentary - all three children alter their lives drastically in order to try to lose weight.
Qualifiers: One qualifier is that the argument is limited to Americans. The movie portrays the American society to be the main victims of the advertising from the food industry that is leading to the obesity epidemic.
Reasons: The main goal of the food industry is to create wealth. In order create wealth they create false assumptions about food.
Grounds: There are many pieces of evidence that support the notion that the food industry is trying to create wealth rather than a healthy society. Yes, money is important to keep a business running, but shouldn't ethics be involved? Here are some grounds listed below.
- The food industry considers pizza to be a vegetable technically because of its tomatoes.
- The food industry misleads kids with toys. Examples McDonalds advertising toys in their happy meals.
- They use calories to trick us. 160 calories of soda isn't the same as a 160 calorie salad. The average consumer doesn't always recognize the difference. Remember all of those 100 calorie snacks that were always so popular in kids lunch boxes
- Food industry wants us to think unhealthy food is cheaper. When in reality, one can get healthy meal at a local grocery store just as cheaply as they can get a dinner at Kentucky Fried Chicken. This is another example of them creating assumptions throughout society.
- They want us to think they are good. A certain food supplier vowed to remove 1.5 trillion calories from the market place in a recently passed bill. That is 14 calories a day for an individual. That doesn't do much, yet they are trying to act is if they are being humanitarians.
Backing: Throughout the documentary, there are several examples of people placing health as a top priority, providing backing to the warrant. These examples can be seen most clearly in the lives of the children portrayed in the documentary - all three children alter their lives drastically in order to try to lose weight.
Qualifiers: One qualifier is that the argument is limited to Americans. The movie portrays the American society to be the main victims of the advertising from the food industry that is leading to the obesity epidemic.